The only decision that really matters

Svg Vector Icons :

Available on April 25, 2017
Buy Now

We all want to be around good people. But what does it really mean to be good?

In this book you’ll learn:
  • Why we need to think of goodness beyond competency
  • 5 tensions that make practicing goodness hard and what you can do about it
  • The common values of 100 of the most respected leaders across all walks of life
  • 12 questions to become a better judge of people’s character
  • And… how you can be part of the movement for goodness
Sign-up to receive a special pre-release excerpt and updates from the author


"Thought-provoking and genuine. A must-read for anyone interested in creating prosperous, wholesome and resilient teams and businesses."

Beth Comstock, Vice Chair, GE

"GOOD PEOPLE holds lessons for people in every domain, and is a must read for any lifelong student of leadership."

Stanley McChrystal, coauthor of Team of Teams

"This book couldn’t come at a better time. GOOD PEOPLE gives us practical ways to incorporate goodness into our daily lives."

Arianna Huffington, founder and CEO of Thrive Global and founder of The Huffington Post

“The rare book that is both a meditation and a road map. GOOD PEOPLE will strike a chord with leaders who are searching for meaning and purpose.“

Daniel H. Pink, author of Drive and To Sell Is Human

An important book that encourages dialogue on what goodness really means and how we can cultivate goodness in ourselves and others.”

Dominic Barton, worldwide managing director of McKinsey & Compan

“An insightful look at how leadership and culture based on strong values translates into long term success.”

Tony Hsieh, CEO of Zappos

Charlie Munger

"I practice a multidisciplinary approach. You can't really know anything if you remember only isolated facts. You've got to have models in your head and array your experiences—both vicarious and direct—on this latticework of models."

Casey Gerald, founder, MBAs Across America

"I don't know that I, or anybody else, can be whole without engaging in the very dangerous exercise of trying to love oneself and love other people. Love isn´t mush, hugs, or butterflies. It's very serious business."

Herbie Hancock, Jazz Musician

"First and foremost, I am a human being. Second, I am a human being who happens to play music."

Jack Erban, MD

"I was raised in a family where everyone was treated equally, and it left a mark. Equity is important to me. But medicine is very hierarchical. I bring to the patient the same level of care and attention I'd want for myself."

Henry McCance, Chairman Emeritus, Greylock

"Imagine if throughout your life you are able to help change the lives of ten people, and they in turn change the lives of ten people, and those in turn do the same. It sounds audacious, but if you can positively change these ten lives, you really can change the world."


Leaders love to say that any organization is only as good as its people but tend to evaluate candidates and employees more by their measurable competencies than by their values and “softer” qualities.

Bestselling author Anthony Tjan is starting a movement to change the way we think and talk about goodness so that we can become better judges of people and develop more goodness in ourselves, in our organizations, and in others.

Good People will convince you that there is a hard truth in the “soft stuff” of business and life, and that choosing to work with good people is truly the only decision that really matters.

ANTHONY TJAN has been at the forefront of transformational change across organizations he has either built or advised, as well as a strategic counsellor to several leaders and public personalities. He is a New York Times bestselling author and serves as CEO of the Cue Ball Group – a people-first venture investment firm and is also the co-founder and chairman of MiniLuxe, a retail services brand looking to revolutionize the nail salon industry.

Connect with Anthony Tjan FacebookTwitterLinkedIn

For speaking inquiries, please contact:
David Lavin | 1-800-265-4870 |


What the Best Mentors Do. Mentorship comes in many flavors

Harvard Business Review

February 27th, 2017


Cue Ball Group Went Looking For The Next Starbucks…


February 27th, 2016


Five Ways to Become More Self-Aware

Harvard Business Review

February 11th, 2015


A Good Mentor Never Tramples on Big Dreams

New York Times

December 8th, 2012


Mentorship Is The Best Way To Retain Company Talent

Business Insider

August 12th, 2011


For media resources, please click here


For publicity inquiries

Stefanie Rosenblum, 212-266-2430 ,

Ellen Edelman, 908-322-8998,

For speaking inquiries

David Lavin, 1-800-265-4870,

For general inquiries